Bitmain has sharply reduced prices on ASIC miners amid a weak market.
- Bitcoin miner Bitmain is restructuring its strategy in response to the crisis in the sector.
- He is selling equipment, including a model starting at $3 per TH/s.
- The company also promotes hosting services.
Bitmain, the world's largest Bitcoin mining hardware manufacturer, has sharply reduced prices on both previous and current generations of ASIC miners amid deteriorating mining economics. This was reported by TheMinerMag , citing promotions on social media and internal price lists sent to customers in late December.
According to industry sources, in the second half of December, Bitmain began actively promoting bundle offers and reduced factory prices, with S19 and S21 series models selling at levels that were considered "stressed" at the beginning of this cycle.
Specifically, on December 23, Bitmain advertised a bundle of four S19 XP+ Hydro miners along with an ANTRACK V2 container, effectively pricing the unit at around $4 per TH/s with a power efficiency of 19 J/TH. This bundle is scheduled to ship in January 2026.
This offer followed a November auction of the air-cooled S19k Pro (23 J/TH). The starting price was $5.50 per TH, with bidders allowed to submit their own bids, and the final price was determined after the bidding period ended. Shipments of these units are scheduled to begin in December 2025.
At the same time, according to Bitmain's internal factory price lists as of December 22, discounts are systemic. The company offers:
- S19e XP Hydro and 3U S19 XP Hydro at prices starting from $3 per TH/s;
- S19 XP+ Hydro - about $4 per TH/s.
Even newer models have become significantly cheaper:
- S21 Immersion are priced at around $7 per TH/s;
- S21+ Hydro - about $8 per TH/s before coupons are applied.
In a letter to customers, Bitmain emphasized the availability of equipment by the end of the year, indicating the manufacturer's desire to expedite the sale of inventory.
At the same time, Bitmain actively promotes hosting services alongside miner sales. According to commercial offers, electricity rates for customers range from 5.5 to 7 cents per kWh depending on location, including the United States, Kazakhstan, Brazil, Paraguay, and Ethiopia. An additional 0.3 cents per kWh is charged as a management fee.
This "bundled" approach shows that Bitmain is increasingly relying on an integrated "hardware + hosting" model to stimulate demand in a weak market.
The publication noted that the current pricing policy reflects overall pressure in the mining sector. Bitcoin's network hashrate remains close to historical highs, while the asset's price has corrected, holding the hash price near multi-year lows. This has significantly reduced miners' margins and dampened demand for new equipment, particularly less energy-efficient models.
Meanwhile, competition between ASIC manufacturers and secondary market sellers is intensifying, putting further pressure on prices. Although Bitmain hasn't publicly commented on how long the discounts will last, their scale suggests the company is banking on rapid inventory turnover in challenging economic conditions, the report emphasized.
Earlier, in May 2025, Bitmain unveiled its new flagship Antminer S23 Hydro at the WDMS 2025 summit. At the same time, the manufacturer announced its intention to offer customers flexible terms and discounts.
In July, Bitmain announced plans to open its first factory in the United States in 2026. The company is considering locating its headquarters and assembly line in Texas or Florida, given the new policies of the Donald Trump administration.
Meanwhile, in September, Bitmain's operations in the US came under political pressure. Iowa Republican Congressman Zachary Nunn called on the US Treasury Department to investigate Bitmain and Cango due to potential national security risks. In response, the company stated that it complies with US law and is not affiliated with government agencies.